Who’s This Schmuck?
Hey there, you can call me Mitch or Hazel’s dad. My wife likes that I add that. I grew up and still live in the Kansas City area. That means I have strong opinions about BBQ and am having trouble coping with how bad the Royals bullpen can be. I work remotely for B2B SaaS startups and scale-ups looking to add a scrappy marketer to drive growth, amplify GTM motions, and ship more content. Below are some generally alright examples of my work. If that’s your kind of thing, groovy. Let’s talk.
I AM Scrappy
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I’ve made a career of scope creep, working on growth, product, and content. I can rattle off all of the buzzwords, abbreviations, and have seen every episode of Silicon Valley. Is that in the JD?
I am Balanced
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Too many strategists exist in a vacuum, and too many creatives struggle to see the big picture. I’ve found a surprisingly small number of people in the middle. That’s where you’ll find me.
I am Experienced
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I have a hard time counting the number of startups I’ve worked and collaborated with over the past five years of my career. Every market is different, but I enjoy finding the right solutions.
“Mitch looks beyond the typical channels to determine the best strategy to deliver compelling content that tells a story delighting current and future customers.”
Diane C. I Director of Marketing
How I helped Trucker Tools turn LinkedIn into its #1 growth channel by launching an executive-led content strateGy
How I helped Builtfirst expand its market reach by repositioning its brand and launching a new website
How I helped Stackify increase monthly blog traffic by 500k by building a structured SEO content strategy
Driving growth
At this point in my career, I’ve worked on 10+ brands and at least twice as many ICPs. If you're looking for the silver bullet, let me know when you find it. If need help identifying traction channels from someone who’s done it before, I’m your guy. Currently, I’m bullish on building communities that accelerate funnel velocity with content that prioritizes actionable steps over 30,000-foot views. Ask me how I used this strategy to create over $35k in pipeline MRR in 90 days.
Amplifying go-to-market
I’ve helped define positioning, develop GTM strategy, and distill product messaging. What separates my work is my ability to blend strategic know-how, emotional intelligence, and creative execution.
Let’s start shipping
Over the last few years, I’ve helped startups formulate content strategies, identify traction in growth channels, define their product marketing, and more. While I believe that good strategy and vision is critical, being resourceful enough to ship anything is how I separate myself from the crowd. I have experience writing the copy, creating the design, building the solutions, automating the distribution, and analyzing the results. Wherever you need help, I know how to lend a hand. Here are some examples
Thoughtful, precise, and analytical: Those are the three words that pop into mind when I think about Mitch. He’s incredibly gifted at breaking things down and explaining their impact, and he has a keen eye for what can make a difference and how. He’s also very comfortable operating in the shifting and ambiguous environments of startups, and he’s not afraid to think outside of the box to drive results.
Carl L. I Co-Founder